Welcome to a special edition Tuesday newsletter from RECON.

For the past 6 months, we’ve been building a 50K+ community of mountain bikers with our fresh take on MTB news coverage.

But today we’re unveiling the business we’ve been teasing for months.

RECON is the future of MTB shopping.

Keep reading to learn more or go to our website now and get 1 entry for every $1 spent to win a custom built 2025 Transition Sentinel V3.

🛍 Buy Products, Get Cashback, Win Bikes

RECON is the first mountain biking store that pays you.

On RECON, you get 3% cashback as store credit on every purchase and 1 entry for every $1 dollar you spend into our monthly dream bike giveaway.

This month our dream bike build is a 2025 Transition Sentinel V3 kitted with the nicest parts available on our store:

• Fox 36 Fork and Float X Shock

• SRAM XX AXS Transmission

• Maven Ultimate Brakes

• Maxxis Tires

• Reserve Wheels

• and MUCH more

For a full breakdown of this month’s giveaway bike, check out the video we made breaking down every part.

🤝 Our Story: Two Riders, One Mission

RECON is the creation of two childhood friends and MTB lovers who grew up between Santa Cruz and Silicon Valley.

After high school we pursued completely different career paths but reconnected last year and decided to quit our jobs and bet everything to build the best MTB store in the world starting with:

1. Rewards: We all spend so much money on this hobby and thought riders should start getting something in return. Every $1 spent on RECON gives riders 3% cashback as store credit and 1 entry into our monthly dream bike giveaway.

2. Curation: Existing websites selling MTB products felt cluttered with a lot of mediocre products mixed in with the high quality ones. On RECON we have thousands of products and every single one has been handpicked to save you time and money.

3. Media: It’s no secret that the MTB media landscape is antiquated. That’s why we brought fresh faces and formats to it across social media and this newsletter. But there’s a bigger problem: MTB media can be very biased. Since most MTB news outlets and content creators depend on sponsorships and ads, authentic product reviews and news are impossible. With RECON we aim to deliver the stories that matter with 0 bias.

🤯 The Future Of MTB Shopping

Well you’ve made it the end of this newsletter, so we figured we should reward you for being so cool and curious.

Use code: RECON25 at checkout to get 25 entries for free into our dream bike giveaway.

We’re super thankful to have you reading our newsletter!

Nothing will change about our Friday newsletters, so you can still expect our news roundups at the end of every week without fail.

We also want to shout out our amazing team. None of this would’ve been possible without all the people that have been charging hard toward the future of MTB!

• Justin Rausch, a.k.a OneMTB has been instrumental to everything to this business from our media to this newsletter.

• Hayden Cavanah, has been nothing short of an incredible face to our brand. People love seeing his IG videos covering the best bike parks and the top stories from around MTB.

• Marc Brodesser, the most knowledgeable mountain biking fanatic on planet is key to our media. He writes our Friday newsletters, proposes video ideas, and helps us fact check everything we put out.

• Luis Moreno, our insanely talented designer has been so important to the RECON brand–giving it a distinctive action sports feel but also a flare that differentiates our brand in the space.

• Imran, Azmain, and Dmitrijs, who are our savage video editors responsible for our reach of over 7M views a month on Instagram alone.

Here’s to the future of MTB!

— Team RECON